Complimentary Pillow Sprays: A Smart Move for Hotels
, by Steven Crumblehulme MSc, MAR, 3 min reading time
Our 20ml pillow spray is now available for wholesale. It's a great option if you run a hotel, lodge, AirBnB etc.
In today’s competitive hospitality industry, creating memorable guest experiences is more important than ever. Hotels are constantly looking for unique, thoughtful touches that set them apart from the competition—and one of the simplest, most effective ways to do that is through high-quality, sensorial gifts. Offering guests a complimentary pillow spray is not just a kind gesture—it’s a strategic move with lasting benefits.
1. A Unique Touch That Enhances Comfort
After a long day of travel, meetings, or sightseeing, guests want to relax and unwind. A beautifully packaged pillow spray instantly adds a sense of calm and luxury to the room. With just a few spritzes on their pillow, guests can enjoy a gentle, soothing scent that helps them drift off into a restful sleep. For many, this unexpected detail becomes a standout part of their stay.
2. Improve Sleep, Improve Reviews
Sleep quality is one of the most frequently mentioned aspects in hotel reviews. Guests who sleep well are more likely to leave positive feedback. By gifting them a calming pillow spray, you’re actively helping improve their sleep—and, by extension, their impression of your hotel. This small product can have a big impact on guest satisfaction scores.
3. A Thoughtful Keepsake Guests Will Appreciate
Unlike typical amenities that are quickly forgotten, a pillow spray offers a sensory memory that guests may take home and continue to enjoy. To make this even clearer, we can supply small branded cards with your hotel’s logo, letting guests know the spray is theirs to keep. This simple gesture turns a complimentary item into a lasting memento—and adds a personal, professional touch to the guest experience.
4. Affordable Luxury with High Perceived Value
Small pillow sprays are cost-effective, but they carry a high perceived value. Guests associate aromatherapy products with wellness, comfort, and luxury—qualities every hotel wants to be known for. Offering something that feels exclusive and pampering doesn’t have to break the budget. We can provide pricing details on request.
5. Stand Out in a Competitive Market
Today’s travellers have endless options. From boutique stays to international chains, the market is saturated. The hotels that thrive are the ones that go beyond expectations. Offering a complimentary pillow spray is a simple but powerful way to stand out. It’s these unexpected moments of care and attention that turn a good stay into a great one.
6. Promote Wellness and Mindfulness
As wellness tourism continues to grow, guests are increasingly seeking experiences that support rest, relaxation, and mindfulness. A calming pillow spray speaks directly to these desires. It shows that your hotel cares not just about comfort, but also about the wellbeing of its guests.
Conclusion
Offering complimentary pillow sprays is more than a kind gesture—it’s an investment in guest satisfaction, positive reviews, and long-term loyalty. With the added option of custom-branded cards that encourage guests to take the spray home, hotels - or indeed any guest accomodation - can create a deeper connection that extends beyond check-out. For properties looking to elevate the guest experience in a simple, affordable way, this is a small detail that delivers big results.
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